Last Updated: August 11, 2026
This Cookie Policy explains how W3 Group Marketing (“we,” “us,” or “our”) uses cookies and similar tracking technologies (such as web beacons, pixels, and scripts) when you visit our website. This policy explains what these technologies are, why we use them, and your rights to control our use of them.
1. What Are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
- First-Party Cookies: Cookies set directly by W3 Group Marketing to enable core site functionality and analytics.
- Third-Party Cookies: Cookies set by external parties (such as Google or advertising platforms) to enable third-party features or functionality through the website (e.g., analytics, interactive content, and advertising).
2. Types of Cookies We Use
We utilize the following categories of cookies on our website:
A. Essential / Strictly Necessary Cookies
These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling out contact forms.
B. Performance & Analytics Cookies (Google Analytics 4)
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
- Google Analytics 4 (GA4): We use GA4 to gather aggregated, non-personally identifiable statistical data about website usage. GA4 utilizes cookie identifiers to measure user interactions without storing full IP addresses (IP masking is enabled).
- Data collected by Google Analytics is processed according to Google’s Privacy & Terms.
C. Functional & Customization Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences or supporting accessibility enhancements (including our accessiBe integration). If you do not allow these cookies, some or all of these services may not function correctly.
D. Targeting & Advertising Cookies
These cookies may be set through our site by our advertising partners (such as Google Ads, Meta, or LinkedIn). They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information, but are based on uniquely identifying your browser and internet device.
3. Cookie Breakdown Summary
| Cookie Category | Provider | Purpose | Expiration |
| Essential | W3 Group Marketing / WordPress | Session management, security, and consent preferences. | Session to 1 Year |
| Analytics | Google Analytics 4 (_ga, _ga_*) | Measures website traffic, page views, and user engagement. | 2 Years |
| Functional | accessiBe | Stores user accessibility widget preferences. | 1 Year |
| Advertising | Google / Meta / LinkedIn | Ad performance tracking, retargeting, and conversion attribution. | 30 Days to 90 Days |
4. How to Manage & Control Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
A. Website Cookie Consent Banner
When you first visit our website (particularly from the European Union, European Economic Area, or UK), you will be presented with a cookie banner allowing you to accept or decline non-essential cookies (such as analytics and advertising tracking). You can update your preferences at any time by clicking the “Cookie Preferences” link in our website footer.
B. Browser Controls
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our site may be restricted.
To manage cookies through your browser settings, follow your browser’s instructions:
C. Google Analytics Opt-Out
To prevent your data from being used by Google Analytics across all websites, you can install the official Google Analytics Opt-out Browser Add-on.
5. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Please revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
6. Contact Us
If you have any questions about our use of cookies or other tracking technologies, please contact us:
- Email: privacy@w3groupmarketing.com
- Phone: +1 404-669-6682
- Mailing Address: W3 Group Marketing, 2090 Dunwoody Club Dr., Suite 106-142, Atlanta, GA, 30350