SEO
The Importance of Anchor Text in Back-links
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…
Absolute Links vs. Relative Links – SEO Value
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
Incorporation of Company Branding and SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…
Strategic Use of Images in Search Engine Optimization
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…
Google now discounts all reciprocal links
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…
Bing’s New Webmaster Tools – Disavow Bad Links
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Everyone who follows the ever-changing SEO world has no doubt learned (and perhaps experienced personally) how Google’s Penguin update dramatically changed how links to your website are valued. It’s all in line with their overall goal of delivering better, more relevant search results for anyone who uses Google. The same basic goal holds true for…
W3 Group’s David B. Wright on Expert Panel in Promote Your Passion
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W3 Group’s Founder and Chief Marketing Officer, David B. Wright, was part of the expert panel in the Promote Your Passion event in Atlanta, GA March 15, 2012. “It was an honor to be a part of such an elite group of marketing experts,” says David. Promote Your Passion, founded by Caren Glasser, hosts high-level…
I swim with sharks.
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My company, W3 Group, provides services in an area that is, unfortunately, festering with swarms of sharks. That area is SEO, or Search Engine Optimization. These “sharks” I’m referring to aren’t literally fishes with sharp teeth, but they are man-eating (or at least budget-eating) predators. What am I talking about? Well, if you’re a small…
David B. Wright
1.5M Followers
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…