SEO Archives - W3 Group Marketing

Search Everywhere Optimization the practice of building authority trust and visibility across every digital touchpoint

Advanced SEO Techniques, SEO, Social Media, Strategy

Search Everywhere Optimization (SEO 2.0): How Modern Buyers Find Products & Services Across 14+ Digital Platforms

August 19, 2026

.

david@w3groupmarketing.com

For over two decades, digital marketing relied on a single, fundamental assumption: if you want to be found online, you optimize for Google. While traditional search engine optimization (SEO) remains a vital pillar of digital marketing, buyer behavior has undergone a massive, permanent shift. Modern consumers no longer rely on a single search bar to…

Advanced SEO Techniques, AI and Marketing, SEO, Social Media

Keyword Stuffing vs. Semantic Search: Why Facebook’s Search Engine is Stuck in 1999

June 30, 2026

.

Admin

Here’s an interesting case study on Keyword Stuffing vs. Semantic Search. We are told that social media platforms are run by the most sophisticated Artificial Intelligence systems on the planet. Meta employs thousands of elite engineers to build algorithms that can predict your next thought, recognize your face in a blurry photo, and filter out…

Advanced SEO Techniques, Local Search, Online Reputation Management, SEO

Franchise SEO Guide – Search Engine Optimization for Franchises

October 26, 2023

.

Admin

Here is an article about doing SEO for Franchise businesses – it originally appeared on DesignRush here: https://www.designrush.com/agency/search-engine-optimization/trends/franchise-seo Some content has been edited to reflect more current information since the article was originally published. Franchise SEO Guide Article by Bisera Stankovska Bisera Stankovska Last Updated: April 21, 2023 Almost 80% of local searches convert. When…

Local Search, Marketing Mistakes, Online marketing, Retail Business Marketing, SEO, Social Proof

Yelp and Grubhub using sneaky marketing tech to gouge restaurants?

October 6, 2019

.

Admin

Are Yelp and Grubhub using sneaky marketing tech to gouge restaurants? According to this article in Vice.com, both Yelp and Grubhub (who partnered up in 2017) have been setting up call tracking for restaurants who are listed on their sites, but say they don’t measure call volume (as in the number of calls). This is…

Advertising, Business Processes, e-mail marketing, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Email-Marketing-Strategies

September 18, 2017

.

Admin

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not…

Business Processes, e-mail marketing, LinkedIn Marketing, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Strategy

Effective Email Marketing

September 15, 2017

.

Admin

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some…

Advertising, Competition, Google Updates, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

[Infographic] Social Media Influence on Small Business

September 11, 2017

.

Admin

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Local Businesses and Marketing on the Web.

September 5, 2017

.

Admin

Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network…

Advertising, Business Processes, In the Press, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

Get More User Engagement with Captivating Videos

August 29, 2017

.

Admin

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 Tips for Creating a Great How To Video

August 28, 2017

.

Admin

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want…

Search & Organic Visibility

Paid Advertising & Performance Media

Content, Social & Brand Growth

Web Design, Conversion & AI Automation

Franchise SEO Guide – Search Engine Optimization for Franchises

David B. Wright

We’ve been honored to have won a number of awards while helping our clients grow…

We’ve been honored to have won a number of awards while helping our clients grow…