Strategy Archives - W3 Group Marketing

Search Everywhere Optimization the practice of building authority trust and visibility across every digital touchpoint

Advanced SEO Techniques, SEO, Social Media, Strategy

Search Everywhere Optimization (SEO 2.0): How Modern Buyers Find Products & Services Across 14+ Digital Platforms

August 19, 2026

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david@w3groupmarketing.com

For over two decades, digital marketing relied on a single, fundamental assumption: if you want to be found online, you optimize for Google. While traditional search engine optimization (SEO) remains a vital pillar of digital marketing, buyer behavior has undergone a massive, permanent shift. Modern consumers no longer rely on a single search bar to…

Advertising, Business advice, Online marketing, Paid Ads, PPC Advertising, Strategy

Adjusting your Online Ad Campaigns during COVID-19

May 18, 2020

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Admin

We all know now that the Covid-19 coronavirus pandemic has negatively impacted many businesses. While some businesses are cutting back on marketing, that can work against them when things recover – and they will, though it probably won’t be completely back to “normal.” We’ve put this together to help you with one specific aspect of…

Advertising, Business Processes, e-mail marketing, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Email-Marketing-Strategies

September 18, 2017

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Admin

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not…

Business Processes, e-mail marketing, LinkedIn Marketing, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Strategy

Effective Email Marketing

September 15, 2017

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Admin

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some…

Advertising, Competition, Google Updates, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

[Infographic] Social Media Influence on Small Business

September 11, 2017

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Admin

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Local Businesses and Marketing on the Web.

September 5, 2017

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Admin

Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network…

Advertising, Business Processes, In the Press, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

Get More User Engagement with Captivating Videos

August 29, 2017

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Admin

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 Tips for Creating a Great How To Video

August 28, 2017

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Admin

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want…

Advertising, Business Processes, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 SEO Tips for Video Marketing

August 25, 2017

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Admin

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that…

Advertising, Business Processes, Competition, In the Press, Local Search, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy, Video Marketing

8 Tips for Writing an Effective Video Script

August 24, 2017

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Admin

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you…

Search & Organic Visibility

Paid Advertising & Performance Media

Content, Social & Brand Growth

Web Design, Conversion & AI Automation

Adjusting your Online Ad Campaigns during COVID-19

David B. Wright

We’ve been honored to have won a number of awards while helping our clients grow…

We’ve been honored to have won a number of awards while helping our clients grow…