In the Press Archives - W3 Group Marketing

Advertising, AI and Marketing, Google Updates, In the Press, Paid Ads, PPC Advertising

Google now injects hyper-personalized ads into third party AI chats

May 6, 2025

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Google now injects hyper-personalized ads into third party AI chats Amidst its antitrust backlash, the tech giant is looking to get a slice of the inevitably lucrative market for ads embedded in generative AI assistants. THIS ARTICLE ON HYPER-PERSONALIZED ADS ORIGINALLY APPEARED IN COMPUTERWORLD ON MAY 1, 2025. We claim no rights owned by them…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Local Businesses and Marketing on the Web.

September 5, 2017

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Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network…

Advertising, Business Processes, In the Press, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

Get More User Engagement with Captivating Videos

August 29, 2017

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Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 Tips for Creating a Great How To Video

August 28, 2017

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One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want…

Advertising, Business Processes, Competition, In the Press, Local Search, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy, Video Marketing

8 Tips for Writing an Effective Video Script

August 24, 2017

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It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you…

Advertising, Competition, In the Press, LinkedIn Marketing, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Strategy, Video Marketing

5 Tips for Casting Your Video

August 23, 2017

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The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video. However, even if all of these elements fall into place,…

Advertising, Business Processes, In the Press, Marketing for Service Businesses, SEO, Social Media, Social Proof, Strategy, Video Marketing

5 Tips for an Effective Video Call to Action

August 17, 2017

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When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand name. But if you are new to video marketing, the technical requirements of making a great video can be all-consuming. You need to write the perfect script, find the best voice over…

e-mail marketing, Google Updates, In the Press, Marketing for Service Businesses, Social Media, Strategy, Uncategorized

Free Marketing Magazine: Clicks to Clients

March 26, 2015

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We’re proud to announce the publication of the first issue of Clicks to Clients magazine, a free marketing magazine filled with actionable tips, tactics and strategies designed to help you get more business. The first issue includes: Reputation management: 4 simple steps to protecting your reputation online Making websites work: 5 ways your website is…

e-mail marketing, In the Press, Local Search, SEO, Strategy, Video Marketing

W3 Group’s David B. Wright on Expert Panel in Promote Your Passion

April 4, 2012

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W3 Group’s Founder and Chief Marketing Officer, David B. Wright, was part of the expert panel in the Promote Your Passion event in Atlanta, GA March 15, 2012. “It was an honor to be a part of such an elite group of marketing experts,” says David. Promote Your Passion, founded by Caren Glasser, hosts high-level…

Competition, In the Press, Social Media

10 Tips on How to Research Your Competition

May 13, 2011

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This article originally appeared in Inc. Magazine and was published on May 11, 2011. David B. Wright of W3 Group is quoted in the article – his tip appears as #8 in the article. The article in its entirety is posted here, or you can view the original on Inc. Magazine’s site here. (Update) The…

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Google now injects hyper-personalized ads into third party AI chats

W3 Group’s David B. Wright on Expert Panel in Promote Your Passion

David B. Wright

We’ve been honored to have won a number of awards while helping our clients grow…

We’ve been honored to have won a number of awards while helping our clients grow…