We help businesses get more business. So if you need more customers, patients or clients walking in your front door, if you need your phone to ring, or you need to grow your sales online, we can probably help you.
We recommend strategies and do what makes sense for YOUR particular business. After all, not every business needs a lot of SEO. Some companies need other types of marketing campaigns. Some tactics work far better for some types of business than for others.
For example, I was talking with a personal trainer once. He was a solo operation and was interested in SEO. We talked more about his business, and he was happy keeping it the same size – he just needed more clients. So I told him that SEO would probably be overkill for his business – what we could do would likely bring him more clients than he could handle, since his particular business wasn’t scalable. Otherwise, he would have been just throwing money away and wasting his time responding to potential clients he couldn’t make room to take on.
So here are a few of the tactics and strategies we use to help our clients win on (and off) the web:
Video SEO is one of the fastest and most powerful ways to attract new customers, patients, or clients. We've used videos to rank on page one of Google in as fast as 28 seconds! Over 94.6% of our last 230+ videos ranked on the first page in an hour or less. More importantly, they stay there - we've ranked videos 8-9 years ago that are still on the first page of Google, working 24/7 as client attraction magnets.
Digital Storefronts / E-commerce
Whether you're experiencing a drop in in-store traffic due to Covid or simply want to reach customers in a broader area, we can set up a digital storefront where you can sell more of your products online. We can optimize your pages for the search engines, implement marketing automation, and use other methods to help you sell more.
Initial Discovery Study
The Initial Discovery Study is often a great way to get started.
It's like a complete physical for your business marketing, but you don't have to gag on a tongue depressor.
We look at everything you're doing from a marketing standpoint, and evaluate its effectiveness.
Then we look at your competitors - what they're doing, and what they're not doing (that you could be doing).
You'll get a full report with prioritized, actionable recommendations on what to do next. We'll walk you through this personally and address any questions or concerns you have and help you with a plan for success.
Reputation Marketing / Online Reputation Management
Reputation marketing is building a 5-star reputation then using that to attract more customers, using your reviews on sites like Google Maps / Google My Business, Facebook, Yelp, TripAdvisor, HomeAdvisor, and other sites are managed properly, that you keep getting more good reviews, and help you address whatever resulted in a bad review to help you improve your business and your reputation going forward. Displaying reviews can help you boost your conversion by 270%! Reviews aren't just something nice to have - they're a must-have. 92% of consumers read online reviews for local businesses.
If you're tired of addressing the same questions or want a more automated way to better qualify prospects without taking up as much of your valuable time, chatbots can help you. Done properly, they can help guide prospects through getting the information they need to make the decision to do business with you. Whether you're looking to set up a bot on your website or on a social media profile, we can set this up for you.
Search Engine Optimization
– Also known by its acronym, SEO, this is a whole series of tactics and strategies that helps websites show up on the top pages of the search engines for specific words and phrases. This methodology was why W3 Group Marketing was founded. We’re very good at this. And we do it ethically – there are ways to game the system and use shady tactics to rank highly, quickly, but we steer clear of those.
SEO, or Search Engine Optimization, is the art and science of getting found on the search engines. It's a lot more complex than that, but the way we see it, SEO is a core way to attract more of your ideal prospects at the right stage in the buying decision process. If you're found too soon or too late, you've missed out on a sale or an entire lifetime value of a customer.
We keep up with all Google's changes so you don't have to. We've still never had a client penalized by Google's algorithm changes. and we make SEO work as a powerful tool to help you increase your revenues.
We build websites that get found in the search engines and that convert visitors into buyers.
WordPress is our platform of choice, for a number of reasons, for most clients. But you might need a fully custom solution, and we can help with that too.
Whether your goal is a high-traffic e-commerce site or a website that showcases your services in a highly compelling way, we'll be glad to help make your goal a reality.
And of course, getting found on the search engines is a primary goal for most businesses. We've been doing SEO since 2006, and we're very good at it.
We build sites from a marketing standpoint, so that you don’t end up with the digital equivalent a beautiful billboard that no one sees, and even if they did see it, they don’t end up buying. In a nutshell, first your website has to be found. And not just by anyone – by the people who need what you have to offer, When they’re looking to BUY, not just Browse. Or if you have a more complex sales cycle, you want to be found at the right time in that cycle so that you have a shot at getting their business. So you need traffic. Targeted traffic. But once they’re on your site, they need to take action.
- Do you want their name and email address so you can market to them later? Probably. But if you don’t ask for it, clearly, you’re missing out.
- Do you want them to buy something right then and there? Maybe – if you’ve got an online store, probably so. But if it’s a higher price point or a very technical product, or something else people are particularly particular about, they’ll also need more information, more reassurance that they’re making the right decision by buying, and that they can return it if it doesn’t fit or otherwise meet their needs.
- Do you want them to pick up the phone and call you? Or click to call if they’re on their mobile phone?
Video Marketing Services
– This ranges from customer testimonial videos to video slideshows and from product demonstrations to all kinds of other videos. And video is great for SEO, as well. Search engines LOVE video. YouTube is now being used as a search engine, second only to Google itself. But there’s more than just YouTube. There are literally hundreds of other sites out there, plus your own website, your Google My Business profile, your blog, and many other places you can use video effectively.
We have a series of options to use video to help you attract more of your ideal customers, patients or clients.
We have a library of professionally-produced videos that we can customize for your business and optimize for the search engines to get you fast results. Our record to page one of Google is 28 seconds!
We have video marketing subscription services and package deals where you can get bonus videos included in your purchase.
We can create custom videos or use your existing videos to help you get found by your target market, quickly.
Social Media Marketing
An effective social strategy can help you grow your business, maintain your social presence, and engage with your audience. Most importantly, it should help you attract more of your ideal clients, patients, or customers.
From ongoing management of your social media marketing efforts to specific coaching on the how and the why, to custom Facebook Fan Page Apps, workshops, training sessions, and more, we can help you do it better than your competition.
– a/k/a Local Search- if you’re a brick-and-mortar business and customers come to your location, this is CRITICAL. And with the rise in mobile searches, it’s become even more important. If you don’t do this right, you will lose business to your competitors.
Local SEO is used to attract customers, patients or clients in a specific geographic area, which can vary with your particular business. It can be a powerful strategy for companies with many locations, just one, or in between.
From building and optimizing directory listings, review sites, industry directories, and even (if it makes sense for you) Waze, TomTom Garmin and other GPS-related profiles so you get found by more and more of your ideal customers.
We know what works and what doesn't, to help you get more customers near you.
Google My Business Optimization
We can fully optimize your Google My Business (Google Maps) profiles to help you get found in more local searches.
For example, one recent client was only visible on maps if you zoomed in very closely on the building they were in. We helped them not only get found MUCH more easily, but helped them attract so many happy customers that they started getting 20-50 reviews per week! Whether customers come to your place of business or you provide service or delivery to a specific area, this is one of the most powerful things you can do to attract more customers quickly.
Whether you're considering entering a new market or want to know how your existing competitors are attracting new clients, a competitive intelligence study can answer your questions. This will reveal what your competition is doing well, what they could be doing better (but aren't), and what's missing that you could (should) be doing to get more customers. This can also help you get a higher ROI on your marketing investment. If you can market more effectively and more efficiently, your profits will increase.
Online Ordering Systems for Restaurants
Take unlimited orders from your website, Facebook page or mobile app. No per-order fees, hefty commissions, or upcharges like so many other food delivery apps. Multilingual capabilities. Manage it all from one app. See a live demo here: https://www.pronto-ny.com/
Pay-Per-Click (PPC) Ad Management
Paid traffic, including PPC ads, retargeting, contextual ads and more, can be a powerful way to increase your sales quickly. We've managed millions of dollars of annual ad budgets and helped increase our clients' return on their ad investment.
Whether you're looking to advertise on Google, Facebook, or other platforms, talk to us about your goals and we'll see how we can help.
PPC and related strategies are definitely not "set it and forget it" - we look at clicks for marginally-related searches or easily confused terms so more of your investment goes to find your ideal customers.
Mobile Marketing Services
– This is already big, and will only get bigger. If you aren’t already doing this, you should (of course provided that it makes sense for your business). From making sure your website is mobile-friendly and optimized for mobile, to mobile app development, gamification, mobile-specific ads, location-based marketing to augmented reality, we can help you attract more customers whether they're near your business, on the way to your area, or will be there in the near future.
Whether you're looking to leverage celebrities and mega-influencers to market your products all over the country or the planet, or using "micro-influencers" who can help promote you in a specific geographic area, we can help you.
We've helped a Grammy-recognized artist get dramatically more video views for his debut release and have helped small local businesses attract more customers, patients and clients through local influencer marketing.
We also know how to help you avoid giving your valuable products and services away to "influencers" who aren't the right fit for your audience.
Copy writing is, in its simplest form, selling with the written word.
Using the right language, in the right way, can help you increase your conversions and sales dramatically.
Whether it's concise ad copy for Google ads, a product description for your e-commerce site, descriptions of how you help your clients and solve their pain or increase their pleasure, or even long-form sales letters and video sales letters, we can help you make those words turn into sales. After all, what's the point of marketing if it doesn't grow your sales?
Contact us today to grow your sales.
– For websites, email copy, traditional mail, what-have-you. It’s not enough to simply get seen. In today’s competitive marketplace, your job as a business is to help your customers make the right decision. And if your copy doesn’t compel them to decide to do business with you, you’re doing them a disservice. And if that doesn’t keep you up at night, what will? So call us and sleep better at night.
E-mail Marketing Services
According to numerous studies, each dollar invested in email marketing brings back about $40 - not a bad ROI, at all! In fact, that's the best average ROI of all marketing methods, so if you aren't using email marketing, you probably should.
But you've got to do it right. You've got to be in compliance with laws such as the CAN-SPAM Act or GDPR in Europe.
And you've got to have the right strategies in place to make it work at it's best for your company.
Email marketing can be great for a quick boost in sales, nurturing a longer sales cycle, or many other things in between. We can help.
We’re not talking SPAM here. In fact, we hate spam as much as you do, maybe even more. But if email marketing can help you grow your business, we can help you do it right. You don’t want problems with the FTC or other authorities, and we’ll help you not only do it safely, but effectively. This means making it compelling, targeted to your audience, and informative while being entertaining, if that’s what your customers want. (Hint: most do).
Blogging / Content Marketing
There's a (perhaps slightly overused) expression out there, "content is king." Well, it's one of many factors in helping you attract more of your ideal clients, but it is an important one.
We can help you not only create useful, interesting, compelling, high-converting content, but also reuse and re-purpose content into other forms to get more mileage, more bang for the buck, and more of your target prospects contacting you to do business.
It can be time-consuming, writing new blog posts regularly, and growing your audience. But experts agree that this is time well spent when done right. We can help you come up with a blogging strategy, set up your blog so that it automatically circulates among multiple social media channels (twitter, Facebook, LinkedIn, and MANY others), plus it can also automatically notify blog search engines and RSS readers whenever there’s a new post. (And if you don’t know what that means, don’t worry. We’ll walk you through and help you understand as much as you want, or just take care of it for you so you can focus on your core strength.)
So how can W3 Group Marketing Services help you WIN on the Web?