Social Proof
Business advice, Online marketing, Online Reputation Management, Online Review Mining, Online Reviews, Social Media, Social Proof, StrategyThe Two-Word Brush-Off: Turning 5-Star Reviews into High-Converting Customer Acquisition Assets
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The Squandered Review A patient recently took fifteen minutes to write an authentic, emotionally compelling review. They detailed a severe vehicular accident, months of chronic debilitating back pain, and how a clinic’s nurse practitioner restored their mobility through an integrated therapy plan. It was an exceptional customer success story containing authentic emotional resonance and clinical…
The 5-Star Review Illusion: Why High Ratings Can Mask Severe Problems
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Google Business Profile review audits can unearth problems hidden in plain sight. Introduction: When Pristine Metrics Hide Structural Failure A medical practice owner recently sought our guidance with a familiar diagnosis: “Our marketing isn’t working. We need more ads.” A glance at their Google Business Profile suggested the exact opposite of a struggling brand. They…
The FTC Cracks Down on Fake Reviews
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For years, fake reviews have tainted the digital marketplace, misleading consumers and disadvantaging honest businesses. In a decisive move, the Federal Trade Commission (FTC) has finally approved a new rule aimed squarely at eradicating these deceptive practices. Fake reviews, buying reviews, and so on have long been looked down on by ethical marketers such as…
Yelp and Grubhub using sneaky marketing tech to gouge restaurants?
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Are Yelp and Grubhub using sneaky marketing tech to gouge restaurants? According to this article in Vice.com, both Yelp and Grubhub (who partnered up in 2017) have been setting up call tracking for restaurants who are listed on their sites, but say they don’t measure call volume (as in the number of calls). This is…
Advertising, Business Processes, e-mail marketing, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, StrategyEmail-Marketing-Strategies
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Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not…
- Advertising, Competition, Google Updates, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy
[Infographic] Social Media Influence on Small Business
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Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social…
- Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy
Local Businesses and Marketing on the Web.
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Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network…
- Advertising, Business Processes, In the Press, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing
Get More User Engagement with Captivating Videos
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Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking…
- Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing
10 Tips for Creating a Great How To Video
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One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want…
- Advertising, Business Processes, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing
10 SEO Tips for Video Marketing
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If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that…
David B. Wright
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We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…