Social Proof Archives - W3 Group Marketing

FTC bans fake reviews (image generated by AI)

Online Reputation Management, Online Reviews, Social Media, Social Proof

The FTC Cracks Down on Fake Reviews

August 21, 2024

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Admin

For years, fake reviews have tainted the digital marketplace, misleading consumers and disadvantaging honest businesses. In a decisive move, the Federal Trade Commission (FTC) has finally approved a new rule aimed squarely at eradicating these deceptive practices. Fake reviews, buying reviews, and so on have long been looked down on by ethical marketers such as…

Local Search, Marketing Mistakes, Online marketing, Retail Business Marketing, SEO, Social Proof

Yelp and Grubhub using sneaky marketing tech to gouge restaurants?

October 6, 2019

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Admin

Are Yelp and Grubhub using sneaky marketing tech to gouge restaurants? According to this article in Vice.com, both Yelp and Grubhub (who partnered up in 2017) have been setting up call tracking for restaurants who are listed on their sites, but say they don’t measure call volume (as in the number of calls). This is…

Advertising, Business Processes, e-mail marketing, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Email-Marketing-Strategies

September 18, 2017

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Admin

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not…

Advertising, Competition, Google Updates, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

[Infographic] Social Media Influence on Small Business

September 11, 2017

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Admin

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social media to influence their purchasing decisions? Social Media is becoming one of the key ways that small business communicate with their customers and in the 5 year’s it’s projected that their social…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Local Businesses and Marketing on the Web.

September 5, 2017

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Admin

Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network…

Advertising, Business Processes, In the Press, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

Get More User Engagement with Captivating Videos

August 29, 2017

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Admin

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of video promotion are most likely to get you the results you want. You know your business better than anyone else does; so part of deciding what format to use will be thinking…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 Tips for Creating a Great How To Video

August 28, 2017

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Admin

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want…

Advertising, Business Processes, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 SEO Tips for Video Marketing

August 25, 2017

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Admin

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that…

Advertising, Business Processes, Competition, In the Press, Local Search, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy, Video Marketing

8 Tips for Writing an Effective Video Script

August 24, 2017

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Admin

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you…

Advertising, Business Processes, In the Press, Marketing for Service Businesses, SEO, Social Media, Social Proof, Strategy, Video Marketing

5 Tips for an Effective Video Call to Action

August 17, 2017

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Admin

When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand name. But if you are new to video marketing, the technical requirements of making a great video can be all-consuming. You need to write the perfect script, find the best voice over…

Search & Organic Visibility

Paid Advertising & Performance Media

Content, Social & Brand Growth

Web Design, Conversion & AI Automation

David B. Wright

We’ve been honored to have won a number of awards while helping our clients grow…

We’ve been honored to have won a number of awards while helping our clients grow…