Category Archives: Social Proof

FTC bans fake reviews (image generated by AI)

The FTC Cracks Down on Fake Reviews

For years, fake reviews have tainted the digital marketplace, misleading consumers and disadvantaging honest businesses. In a decisive move, the Federal Trade Commission…
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Yelp and Grubhub using sneaky marketing tech to gouge restaurants?

Are Yelp and Grubhub using sneaky marketing tech to gouge restaurants? According to this article in Vice.com,  both Yelp and Grubhub (who partnered…
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Email-Marketing-Strategies

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign.…
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[Infographic] Social Media Influence on Small Business

Social Media is here to stay, but you already knew that. But did you know that 75% of customers now rely on social…
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Local Businesses and Marketing on the Web.

Having a strong online presence is the most important factor to whether your local business still haven't got the memo. We reveal how…
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Get More User Engagement with Captivating Videos

Whether you are just starting to make marketing videos or have been doing it for a while, you may wonder which forms of…
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10 Tips for Creating a Great How To Video

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the…
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10 SEO Tips for Video Marketing

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet…
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8 Tips for Writing an Effective Video Script

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else…
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5 Tips for an Effective Video Call to Action

When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand…
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