Category Archives: Social Proof

Marketing Is Persuasion

Most of us realize that persuasion is a part of everyday life - we're conditioned from birth to use persuasion tactics to get…
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How Do I Get Testimonials for My Business?

Here's another guest post from J.W. "Jim" Straw - this one originally appeared in his April 2012 Business Lyceum newsletter. This month's issue…
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