W3 group Archives - W3 Group Marketing

Lots of Changes from Google

June 14, 2012

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Admin

Google is CONSTANTLY making changes to how they determine search results as they strive to deliver more relevant results for what people are actually looking for. Google has had more than the usual number of changes recently (39, to be exact, just in May alone). You may already know about one of the biggest –…

Local Search, SEO

Why Should You List Your Site in Local Directories?

June 13, 2011

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Admin

If your business is geared towards getting local business, such as a retail store, restaurant, auto service center, car dealership, etc., one of the first things you’ll want to do once your website is up and running is to get it listed in all of the various local directories that you can. If you’ve searched…

Social Media

Marketing versus Sales on Facebook

June 11, 2011

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Admin

What’s the difference between marketing on Facebook and selling on Facebook? Which is more effective and why? Here are a few insights to help you with your social media marketing strategy. First of all, there is a difference between personal Facebook profile pages and Facebook pages for business. If you market using a personal profile…

Competition, In the Press, Social Media

10 Tips on How to Research Your Competition

May 13, 2011

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Admin

This article originally appeared in Inc. Magazine and was published on May 11, 2011. David B. Wright of W3 Group is quoted in the article – his tip appears as #8 in the article. The article in its entirety is posted here, or you can view the original on Inc. Magazine’s site here. (Update) The…