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The Importance of Anchor Text in Back-links
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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…
Absolute Links vs. Relative Links – SEO Value
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The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…
Incorporation of Company Branding and SEO
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SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…
Strategic Use of Images in Search Engine Optimization
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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…
Google now discounts all reciprocal links
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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…
Service Businesses – Check Out eBay Hire
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eBay Hire has officially debuted in the U.S. It’s currently in beta, and it’s competing directly with Angie’s List and similar sites. It lets service professionals, such as remodeling companies, lawyers, coaches, wedding planners and more create profiles to market their services and rates. Eventually, eBay Hire plans to include ads that will feature relevant…
How to Follow Up with Inactive Prospects
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Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively in your marketing, whether you’re marketing to businesses or to individuals. But what do you do with those leads that have gone cold? Maybe, for whatever reason, those in active prospects haven’t…
David B. Wright
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We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…
We’ve been honored to have won a number of awards while helping our clients grow…