Category Archives: e-mail marketing

Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign.…

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to…

  It's this week! Thursday, Feb. 18th from 12:00-1:45 pm is the first of a series of digital marketing workshops I'm leading in…

We're proud to announce the publication of the first issue of Clicks to Clients magazine, a free marketing magazine filled with actionable tips,…

Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively…

One of the most common questions we are asked, by new businesses and established companies alike, is "what do I need to get…

Here’s another marketing mistake, this time in the email marketing department. This is a screen shot of an actual email I received this…

W3 Group's Founder and Chief Marketing Officer, David B. Wright, was part of the expert panel in the Promote Your Passion event in…

Here's a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make…

I was going through my SPAM folder this morning, and noticed an email so bad that violates so many principles of proper, effective…