Category Archives: Online marketing

adjusting Ad Campaigns during COVID-19

Adjusting your Online Ad Campaigns during COVID-19

We all know now that the Covid-19 coronavirus pandemic has negatively impacted many businesses.  While some businesses are cutting back on marketing, that…
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Yelp and Grubhub using sneaky marketing tech to gouge restaurants?

Are Yelp and Grubhub using sneaky marketing tech to gouge restaurants? According to this article in Vice.com,  both Yelp and Grubhub (who partnered…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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