Search Engine Optimization Archives

Advanced SEO Techniques, Online marketing, Search Everywhere Optimization, SEO, Social Media

Search Everywhere Optimization (SEO 2.0): How Modern Buyers Find Products & Services Across 14+ Digital Platforms

September 12, 2026

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david@w3groupmarketing.com

For over two decades, digital marketing relied on a single, fundamental assumption: if you want to be found online, you optimize for Google. While traditional search engine optimization (SEO) remains a vital pillar of digital marketing, buyer behavior has underwent a massive, permanent shift. Modern consumers no longer rely on a single search bar to…

Search Everywhere Optimization the practice of building authority trust and visibility across every digital touchpoint

Advanced SEO Techniques, SEO, Social Media, Strategy

Search Everywhere Optimization (SEO 2.0): How Modern Buyers Find Products & Services Across 14+ Digital Platforms

August 19, 2026

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david@w3groupmarketing.com

For over two decades, digital marketing relied on a single, fundamental assumption: if you want to be found online, you optimize for Google. While traditional search engine optimization (SEO) remains a vital pillar of digital marketing, buyer behavior has undergone a massive, permanent shift. Modern consumers no longer rely on a single search bar to…

Business Processes, e-mail marketing, LinkedIn Marketing, Marketing for Service Businesses, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Strategy

Effective Email Marketing

September 15, 2017

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Admin

Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy

Local Businesses and Marketing on the Web.

September 5, 2017

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Admin

Having a strong online presence is the most important factor to whether your local business still haven’t got the memo. We reveal how local business owners are using (or not using) the internet to grow their business. And it’s no surprise considering that 66% of consumers said that they were influenced by their local network…

Advertising, Business Processes, Competition, In the Press, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 Tips for Creating a Great How To Video

August 28, 2017

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Admin

One of the most effective ways to use video to promote your business is to make a how-to or explainer video. For the most part, customers are not going to watch a long sales pitch. They might sit through a 30 second pitch if you make it entertaining or interesting enough, but if you want…

Advertising, Business Processes, LinkedIn Marketing, Local Search, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Social Proof, Strategy, Video Marketing

10 SEO Tips for Video Marketing

August 25, 2017

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Admin

If you know anything at all about online marketing, you know that search engine optimization (SEO) is an important component of any internet marketing strategy. When you optimize your website properly, you increase the chances that your page will appear high on a list of search results, which in turn makes it more likely that…

Advertising, Business Processes, Competition, In the Press, Local Search, Marketing Mistakes, Mobile Marketing, Retail Business Marketing, SEO, Social Media, Social Proof, Strategy, Video Marketing

8 Tips for Writing an Effective Video Script

August 24, 2017

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Admin

It is impossible to produce an effective marketing video without a great script. The script is the blueprint for your video. Everything else in it – the visuals, music, actors and even the call to action – will be dictated by the script. If you are planning on a one-minute video, it may surprise you…

Advertising, Competition, In the Press, LinkedIn Marketing, Marketing for Service Businesses, Mobile Marketing, Online Safety, Press Releases, SEO, Social Media, Strategy, Video Marketing

5 Tips for Casting Your Video

August 23, 2017

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Admin

The success or failure of your marketing video can hinge on many things: the script, the production value, the strength of your call to action, and your promotional ability. All of these things need to work together in order to create a strong marketing video. However, even if all of these elements fall into place,…

Google Updates, Marketing Mistakes, Mobile Marketing, SEO

Infographic: What You Need to Know about Google’s Mobile Update

April 12, 2015

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Admin

Here’s a new infographic showcasing what you need to know about having your site mobile-friendly in time for Google’s announced update coming 4/21 now called the “Google Mice Update”. If you get any of your traffic from organic search, and especially from mobile devices, you NEED to make sure this is done in time –…

Local Search, SEO, Uncategorized

Learn about SEO at the Marketing Small-Medium-Sized Businesses: Get More Business! Meetup

January 29, 2015

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Admin

Online Ticketing for Marketing Small-Medium-Sized Businesses: Get More Business! powered by Eventbrite In our first meetup, you’ll learn about SEO. We’ll be covering the basics of Search Engine Optimization, why you should care, what it means for your business, and what it takes to make this a winning strategy for attracting more customers for your…

The Competitive Advantage Snapshot ™

The Competitive Advantage Snapshot ™

Search & Organic Visibility

Content, Social & Brand Growth

Paid Advertising & Performance Media

Infographic: What You Need to Know about Google’s Mobile Update

Learn about SEO at the Marketing Small-Medium-Sized Businesses: Get More Business! Meetup

David B. Wright

We’ve been honored to have won a number of awards while helping our clients grow…

We’ve been honored to have won a number of awards while helping our clients grow…