Category Archives: Strategy

When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand…

  It's this week! Thursday, Feb. 18th from 12:00-1:45 pm is the first of a series of digital marketing workshops I'm leading in…

Facebook Advertising Infographic Here's a useful (and actionable) infographic covering three ways to drive local traffic fast by using Facebook advertising.  If your…

We're proud to announce the publication of the first issue of Clicks to Clients magazine, a free marketing magazine filled with actionable tips,…

Most of us realize that persuasion is a part of everyday life - we're conditioned from birth to use persuasion tactics to get…

Many of you know that two of the keys to making sales are benefit and urgency. Both of those should be used effectively…

For those of you who don't know, Foursquare is a location-based social network, where users "check in" at physical locations. It's a little…

Here's another guest post from J.W. "Jim" Straw - this one originally appeared in his April 2012 Business Lyceum newsletter. This month's issue…

One of the least kept secrets in the Mailorder industry. by: J.F. (Jim) Straw If I have been asked once, I've been asked…

Here's a Marketing Failure you can certainly avoid making.  In the interest of helping you avoid making marketing mistakes and wasting or losing…