These days, there are more ways than ever to generate leads online for your business. Obviously the bigger ones such as Facebook, twitter, LinkedIn, YouTube and so on should be part of your overall strategy. A little less well-known are sites such as Sales Spider, Thumbtack, YourBizListing, and more. These types of sites have some […]
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Here’s another guest post from J.W. “Jim” Straw – this one originally appeared in his April 2012 Business Lyceum newsletter. This month’s issue was prompted by a question I received from a Business Lyceum Attendee … “Dan Kennedy always emphasizes testimonials. What if you are new to the business and don’t have any?” Although Dan […]
One of the least kept secrets in the Mailorder industry. by: J.F. (Jim) Straw If I have been asked once, I’ve been asked a thousand times; in different ways…”Where Should I Place My Classified Ads?” Well…the renowned philosopher/sage/pundit; Anony Mouse, put it this way, “Give a man a fish and you will feed him for […]
Everyone who follows the ever-changing SEO world has no doubt learned (and perhaps experienced personally) how Google’s Penguin update dramatically changed how links to your website are valued. It’s all in line with their overall goal of delivering better, more relevant search results for anyone who uses Google. The same basic goal holds true for […]
Google is CONSTANTLY making changes to how they determine search results as they strive to deliver more relevant results for what people are actually looking for. Google has had more than the usual number of changes recently (39, to be exact, just in May alone). You may already know about one of the biggest – […]
Here’s another marketing mistake, this time in the email marketing department. This is a screen shot of an actual email I received this morning. This needs no further explanation – the lesson is simply to ALWAYS send a test message before sending the mail out to your entire list. As you can probably read from […]
I got this in my inbox today and was compelled to warn others about this. It looks like a legitimate Facebook friend request email, but when you look a little closer, it’s anything but legitimate. It’s a wolf in sheep’s clothing; a phishing scam disguised as a legitimate Facebook friend request. OK, it’s not truly […]
Here’s a Marketing Failure you can certainly avoid making. In the interest of helping you avoid making marketing mistakes and wasting or losing money, we’ll periodically feature examples of marketing failures. Mistakes should be something to learn from, whether they are your own mistakes or someone else’s failure. We all make them – the smarter […]
W3 Group’s Founder and Chief Marketing Officer, David B. Wright, was part of the expert panel in the Promote Your Passion event in Atlanta, GA March 15, 2012. “It was an honor to be a part of such an elite group of marketing experts,” says David. Promote Your Passion, founded by Caren Glasser, hosts high-level […]
Mine certainly has been a victim of this…my website, while effective from some standpoints, isn’t where I want it to be yet, and that’s partially because I’ve been busier working on things for my clients and not as much time on my own website. Especially when a business is starting out and growing (or struggling […]
