You’ve probably heard of Viral Marketing. You may have heard of a Viral Video. Here’s an example and analysis of some brilliantly executed viral video marketing by LG for one of their flat panel TVs. First, what is Viral Video? According to Wikipedia, A viral video is one that becomes popular through the process of […]
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My company, W3 Group, provides services in an area that is, unfortunately, festering with swarms of sharks. That area is SEO, or Search Engine Optimization. These “sharks” I’m referring to aren’t literally fishes with sharp teeth, but they are man-eating (or at least budget-eating) predators. What am I talking about? Well, if you’re a small […]
Atlanta Video SEO mini case study At W3 Group Marketing, we do a lot of experimentation on what it really takes to rank high on the search engines and to get more customers. Of course we’re learning from Google, Yahoo! Bing and others, plus lots of other SEO “gurus” but we don’t stop there – […]
You’ve probably seen press releases issued for all sorts of newsworthy events – a new CEO, major new account, research studies published, company mergers, IPOs, and more. And you’re no doubt well aware that these are released with the intention of getting the person or company (or companies) exposure in the news. But did you […]
Here’s a simple marketing tip for small businesses (or bigger businesses, too) if you use a cash register. Make your cash register make your cash register ring more. What? No, that’s not a typo. Your cash register can help you make more sales. How? Well, it’s pretty simple. Most modern cash registers allow you to […]
If your business is geared towards getting local business, such as a retail store, restaurant, auto service center, car dealership, etc., one of the first things you’ll want to do once your website is up and running is to get it listed in all of the various local directories that you can. If you’ve searched […]
What’s the difference between marketing on Facebook and selling on Facebook? Which is more effective and why? Here are a few insights to help you with your social media marketing strategy. First of all, there is a difference between personal Facebook profile pages and Facebook pages for business. If you market using a personal profile […]
This article originally appeared in Inc. Magazine and was published on May 11, 2011. David B. Wright of W3 Group is quoted in the article – his tip appears as #8 in the article. The article in its entirety is posted here, or you can view the original on Inc. Magazine’s site here. (Update) The […]
I was going through my SPAM folder this morning, and noticed an email so bad that violates so many principles of proper, effective (and legal) email marketing that I just had to share my take on it. 1) Email address: The sender used the name “Louis” but the email address was a string of 18 […]
Optimizing Social Media Content for Search Engines: What Works Best? That’s the title of an article that came out on GigCoin today. The article looks in particular at 5 social media sites and their impact on SEO: Flickr, YouTube, Digg, StumbleUpon, and Tumblr. Others are addressed as well, and there are some useful tips from […]
