Category Archives: Social Proof

Yesterday, I spoke at Dr. Michael Craig's Logical Soul Coach Training program about how to attract new clients for a coaching practice.  One…

Most of us realize that persuasion is a part of everyday life - we're conditioned from birth to use persuasion tactics to get…

Here's another guest post from J.W. "Jim" Straw - this one originally appeared in his April 2012 Business Lyceum newsletter. This month's issue…